Long, long ago in a region many Phoenicians perceived as far, far away, the West Valley was considered… well, perhaps in need of some polish. But it didn’t take a rebellion to change this perception. It took revitalization, rebranding and relaying a more accurate, updated story.

Today, the West Valley story involves new locates such as Microsoft, AKOS, and Vantage data centers, innovative healthcare options, new restaurants, vibrant entertainment districts and more.

One-off stories from the West

Smart movie franchises do more than capitalize on one story. They offer viewers one-offs, spin-offs, and mini-stories to illustrate a more complex narrative while also attracting interest. Storytellers like WESTMARC, CBRE and MAG are helping to re-shape perspectives on economic growth, talented workforce, rising household incomes and quality of life in the West Valley. Read More: